![]() ![]() The more ad placements you select, the greater your potential reach. Select the audience you'd like your ads to serve to in the "Targeting" tab. Learn more about our targeting options.ġ2. Select the placements where your campaign will serve. ![]() For all units except ‘15s video views,’ you can either keep the recommended default or change your ‘pay by’ using the dropdown menu.ġ0. Optionally set a custom frequency cap.ġ1. ![]() This bid type is helpful for experienced advertisers who know exactly how much they’re looking to pay per video view at scale.ĩ. For Video Views campaigns, your ‘Pay by’ metric will automatically update to either impressions (CPM charging) or views (CPV charging), based on the Ad group goal you selected. In this bid type you can choose exactly how much you are willing to pay for a video view (your maximum bid), and your results will not be charged over this price. Maximum bid: this type allows greater control over how much you pay per video view.Automatic bid is the easiest way to quickly get your campaigns live and serving impressions on the platform Automatic bid (recommended): your bid will auto-optimize to get the best results at the lowest price (within your budget).Select the bid strategy you'd like to use in your Ad group: Retargeting on 6s video view is not yet available at this time.Ĩ. 6s video views: A "6s video view" is when your video is watched at 50% view for 6 seconds or more, or when someone expands or unmutes your video.3s/100% video views: A "3s/100% video view" is when your video is watched in 100% view for 3 seconds or more, or when someone expands or unmutes your video.Video views: A "video view" is when your video is watched in 50% view for 2 seconds or more, or when someone clicks to expand/unmute your video.We serve your ads to only the targeted users most likely to give you these more engaged views, and then you're charged on CPM. It uses a prediction model to try to achieve 15s or completed views, whichever comes first depending on the length of your creative. 15s video views (default): " 15s view" is a buying concept that is designed to try to deliver you longer views and higher completion rates.7. Select one of the available Ad group goals: ![]()
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